On Wednesday, July 7th, La Bulle Verte won the innov' 2021 tourism challenge organized by atout france and the welcome city lab!
La Bulle Verte came in first ex-aequo in the national competition "Tourisme Innov'2021", winning a cheque for 15,000 euros, thanks to its eco-resort solution to develop a more responsible tourism around soft mobility and to improve the customer experience.
For the second year in a row, Atout France, in partnership with the Welcome City Lab, launched a challenge to identify and promote innovations to boost tourism this summer. Among the criteria sought, the solutions had to allow to :
- re-establish and increase the relationship of trust with customers by integrating the new recommendations following the health crisis
- to think of a more responsible way to travel
- better understand the profile of its customers
- or to enrich the visitor/customer experience before, during and after their visit
Caroline Leboucher, CEO of Atout France and Laurent Queige, CEO of Welcome City Lab, in the presence of Jean-Baptiste Lemoyne, Secretary of State for Tourism, presented their awards to the winners of the Challenge Tourisme Innov'2021, rewarding innovative solutions to accelerate the rebound of post-Covid tourism.
The Jury, composed of 17 partners (Village by CA, DGE, Business France, ADP Group, Vinci, Auvergne Rhône-Alpes Region, etc.), selected 10 winners: Bak, Edgar SAS, Kidiwe, Alma Heritage, Arkam Group, Cruncho, Murmuration, Okahina Spots, Pims & Helix among the 70 participating companies and chose Bulle Verte as co-winner of this second edition!
You can find the press release of Atout France by clicking here.
